When you post things to social media, we all want engagement… That means people interacting with our posts. Measure results with a point system. Give 1 point for a like, 5 points for a comment, and 25 pints for a share. That you you have a grading system for what your audience likes and WANTS to interact with. Get the POINT?
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
When you post things to social media, we all want engagement… That means people interacting with our posts. Measure results with a point system. Give 1 point for a like, 5 points for a comment, and 25 pints for a share. That you you have a grading system for what your audience likes and WANTS to interact with. Get the POINT?
